Category: Marketing Management

Whether you are a business owner, a VP, or a digital marketer, you know that social media appears simple, but...it's much more time-consuming than many expected at the onset. Getting video footage, memes, copy, designs, etc. is a lot to handle when you're posting frequently. Plus, you're probably also trying to research best practices, keep an eye on competitors, and stay relevant. It's a lot to handle and manage. But there are ways to keep on top of it all easily and "QIK-ly," as I'll explain. One of the best tips I give social media professionals is to do what I've name a "QIK" process (pronounced "quick"). Here's what we mean: Q - Quick Lookup: At the beginning of each day, do a quick lookup for trending topics. You can…

While many companies conduct ROI analyses, it's hard to know truly which marketing efforts are bringing you the best results, considering other factors such as employee manhours spent, additional costs besides software and ad spend, etc. Here are Maximum Marketing, we've done the heavy lifting and have some interesting results. When you include estimates of employee time spent on each marketing method, software costs, ad spends, creative costs, and more, the ROI picture clears up fast! Of course, your results may vary, so ask us about our ROI tracking spreadsheet where you can add your data and see where you end up. Or, have us do it. We'll do it for you within 72 hours, and you can immediately see where your lowest cost results are coming from. With no…

We know. Your marketing team has hundreds of content pieces and details to work out constantly. It sometimes feels like all you do is put out fires and handle personnel issues. We've got your back. One of the best ways to make sure everyone on your team is on top of things (or even to make sure YOU are on top of things) is to use a task manager. There are many to choose from, but here are a few of our favorites: ClickUp Monday Trello Asana Hive Let's go into the strengths and weaknesses of each, and a little advice on choosing the right fit for you. SoftwareProsConsAsanaPros: Powerful task management features, easy to use, great for teams of all sizes, integrates with many other apps.Cons: Can be expensive, not as…