Email marketing is one of the top ROI and marketing tactics you can use. But which email marketing software app should you use? We can help you pick what’s just right for your organization. We also do subject line research, best day and time for sending (for your particular audience), best content and lengths, etc. We do A/B testing and more to make sure your emails have the highest open rates and click through rates. For now, feel free to check out the information in the table below and then contact us for some quick results.
| Software | Pros | Cons |
|---|---|---|
| Mailchimp | Pros: Easy to use, affordable, large user base, good deliverability rates, free plan for up to 2,000 subscribers. | Cons: Limited automation features, customer support can be slow, not as powerful as some other platforms. |
| ActiveCampaign | Pros: Powerful automation features, great deliverability rates, helpful customer support, free migration from other platforms. | Cons: Can be expensive, learning curve can be steep, not as user-friendly as some other platforms. |
| Drip | Pros: Excellent automation features, good deliverability rates, easy to use, free plan for up to 1,000 subscribers. | Cons: Can be expensive, not as user-friendly as some other platforms, limited email templates. |
| MailerLite | Pros: Affordable, easy to use, good deliverability rates, free plan for up to 1,000 subscribers. | Cons: Limited automation features, customer support can be slow, not as powerful as some other platforms. |
| Constant Contact | Pros: Easy to use, good deliverability rates, free plan for up to 500 subscribers, good customer support. | Cons: Can be expensive, not as powerful as some other platforms, limited automation features. |
| GetResponse | Pros: Affordable, good deliverability rates, powerful automation features, free plan for up to 500 subscribers. | Cons: Not as user-friendly as some other platforms, customer support can be slow. |
| Moosend | Pros: Affordable, good deliverability rates, powerful automation features, free plan for up to 1,000 subscribers. | Cons: Not as user-friendly as some other platforms, customer support can be slow. |
| AWeber | Pros: Easy to use, good deliverability rates, free plan for up to 500 subscribers, good customer support. | Cons: Can be expensive, not as powerful as some other platforms, limited automation features. |
| HubSpot | Pros: All-in-one marketing platform, good deliverability rates, powerful automation features, free plan for up to 1,000 contacts. | Cons: Can be expensive, not as user-friendly as some other platforms, learning curve can be steep. |
Ultimately, the best email marketing software for you will depend on your specific needs and budget. If you’re looking for an easy-to-use platform with a free plan, Mailchimp or MailerLite are good options. If you need more powerful automation features or a larger user base, ActiveCampaign or Drip are better choices. And if you’re looking for an all-in-one marketing platform, HubSpot is a good option.
No matter what your needs, we can help you choose and set up the email software that is just right for you. Then, we can train you on using the software or run your campaigns for you! Contact us for a consultation today!